How do you get Bioscience Industry Leaders to attend a breakfast meeting to encourage them to locate their business in Philadelphia? This unique box design was the answer.
The boxed invitation captures the essence of Philadelphia by paying visual tribute to Benjamin Franklin and the “cutting edge” technology of his time. The box opens to show a close-up of Franklin’s hands holding the famous “kite string”… but the “string” is now a USB connector for an iPod.
Attend the breakfast, and the iPod itself is given to all the invitees as a thank-you gift. |
