| When KIA wanted to find a cost effective
way to encourage people to test-drive the new Optima, the answer was
a bright red, custom printed, See-Thru Polyester Wrap with a zip tab
opening.
The ability to version this project to offer various incentives to
different target segments was also a requirement. The contents of this
kit included personalized coupons as a response device, and used by
the recipient to take a test drive at a KIA Dealership.
The Manufacturing Capabilities required for this mailing included the
ability to perform multiple component lettershop operations AND be able
to form the final Red PolyesterWrap around the contents. |
